Experience and evidence
Skyscanner shows commercial judgment and delivery under constraints. Quattr connects customer needs, analytical judgment, adoption and product feedback. Explore the full agency, in-house and technology career behind the work.
Documented delivery
Two actual engagements: a regional growth decision at Skyscanner and hands-on customer work with Simpplr through Quattr.
01 · In-house growth / Skyscanner
Unmet seasonal flight demand, central template constraints and a regional WordPress route. My initiation and contribution sit beside subsequent team delivery and historical traffic estimates.
Inspect the seasonal growth case →02 · Customer delivery / Quattr × Simpplr
I worked with Simpplr as Quattr’s SEO concierge, including collaboration on CRO. Quattr’s published case names my contribution within the wider customer and platform partnership.
Inspect the Simpplr delivery evidence →In-house · Travel
Growth Manager, SEO Americas: programmatic travel search, seasonal acquisition and growth-team collaboration.
Explore the in-house chapter →Platform · Customer implementation
Senior Customer Success Manager and founding CSM: search intelligence, post-sales delivery and customer adoption.
Explore the customer-work chapter →Agency · Enterprise search
Hospitality, retail, and brand work through agency roles.
Explore the agency chapters →Client work through an employer
May 2013–Nov 2014
Search strategy for international, multi-property hospitality brands through the keyword-not-provided transition.
Nov 2014–Feb 2016
Enterprise search and content strategy across major retail, fashion, and consumer brands.
2019–2020
Agency leadership: New York client leadership and integrated SEO/CRO delivery.
Illustrative extensions
This example explains my approach using a fictional scenario, separate from the actual engagements above.
Proposed requirements · Fictional scenario
Domain scope changes the audience and the answer. Follow a proposed investigation from customer explanation to acceptance criteria.
Inspect the proposed client-to-product example →Read the analysis, implementation choices and reusable lessons.