Experience and evidence
Hospitality search, seasonal travel acquisition and enterprise search intelligence. Explore the agency, in-house and technology experience behind my perspective on demand cultivation and emerging growth.
Currently: VISTA AI Product Intelligence Lead at Curacity.
Selected experience
A seasonal acquisition program at Skyscanner and enterprise search work with Simpplr through Quattr. Two perspectives on turning a search opportunity into useful work.
01 · In-house growth / Skyscanner
Unmet seasonal flight demand, central template constraints and a regional WordPress route. My initiation and contribution sit beside subsequent team delivery and historical traffic estimates.
Read the seasonal growth case →02 · Customer delivery / Quattr × Simpplr
I worked with Simpplr as Quattr’s SEO concierge, including collaboration on CRO. Quattr’s published case names my contribution within the wider customer and platform partnership.
Read the Simpplr customer story →In-house · Travel
Growth Manager, SEO Americas: programmatic travel search, seasonal acquisition and growth-team collaboration.
Explore the in-house chapter →Technology · Enterprise search
Senior Customer Success Manager and founding CSM: enterprise search, AI discovery, customer intelligence and product learning.
Explore the search-technology chapter →Agency · Enterprise search
Hospitality, retail, and brand work through agency roles.
Explore the agency chapters →Client work through an employer
May 2013–Nov 2014
Search strategy for international, multi-property hospitality brands through the keyword-not-provided transition.
Nov 2014–Feb 2016
Enterprise search and content strategy across major retail, fashion, and consumer brands.
2019–2020
Agency leadership: New York client leadership and integrated SEO/CRO delivery.
Illustrative extensions
This example explains my approach using a fictional scenario, separate from the actual engagements above.
Proposed requirements · Fictional scenario
Domain scope changes the audience and the answer. Follow a proposed investigation from customer explanation to acceptance criteria.
Explore the proposed product requirements →Read the analysis, implementation choices and reusable lessons.