Work / Agency role
Search strategy for international, multi-property hospitality brands through the keyword-not-provided transition.
Search strategy for international, multi-property hospitality brands through the keyword-not-provided transition.
At Acronym Media, I led search strategy for international hospitality brands operating across property, destination, offer, and brand-level web experiences. The work combined technical SEO, content strategy, local and destination demand, reporting, and executive prioritization during the industry's transition into the keyword-not-provided era.
The shared challenge. International hospitality brands with property, destination, offer, and brand-level web experiences to coordinate.
Explore the client work delivered through Acronym Media below.
At Acronym Media, I worked on international hospitality search across Fairmont and Millennium Hotels & Resorts. Property, destination, offer and brand pages served different travel questions; technical access and useful content needed to fit those relationships.
The keyword-not-provided transition sharpened my attention to measurement. Search reporting had to help a client choose an optimization roadmap even as the available signals changed. This work developed the hospitality and international-search grounding I later brought to Skyscanner.
The linked client records below describe individual engagements. Explore selected projects →
Explore the engagements, roles and capabilities below.
Led search strategy through Acronym Media across a complex global hospitality environment, addressing property and destination visibility, technical SEO, content prioritization, and performance measurement.
Supported multi-property organic-search strategy through Acronym Media, connecting technical findings, market demand, content opportunities, and reporting into an actionable optimization roadmap.