Agency / SapientNitro
Make customer demand visible
Enterprise content priorities needed a clearer view of audiences and demand. I applied and scaled the agency’s Content Topography framework to connect the two.
Inspect the agency work →Agency · In-house · Technology
Growth through search and AI.
Judgment built from three perspectives.
I connect growth questions with analytical methods and practical delivery. I’ve helped brands understand demand, owned regional SEO and designed reusable ways to help enterprise customers act.
Agency
Understand the market and the audience.
In-house
Choose the opportunity and own the growth decision.
Technology
Make capability useful and expertise repeatable.
Selected evidence
The problem. My decision.
Something you can inspect.
In-house / Skyscanner
Choose a growth opportunity the team can ship
Seasonal demand needed useful destinations. I initiated the regional Black Friday and Cyber Monday program alongside my broader Americas SEO remit.
Explore the remit and evidence →A concrete recommendation
812 → 100From a page export to a review shortlist.
Page 01: priority-term signal, retained source values and a reason to investigate.
Archived output, November 2025 · identities anonymizedTechnology / Quattr
Make analytical expertise repeatable
Recurring customer questions needed a consistent method. I designed analytical skills and built an internal Growth Intelligence System around account context and usable outputs.
See the system and my contribution →A connected practice
From the business question
to the work behind the answer.
Across agency, in-house and technology roles, I’ve learned to recognize the problem, make a considered decision, build something useful and turn the learning into a method a team can improve.
That is how I approach AI search too: define the population and the measure, question what the evidence supports, and connect the findings to a decision.
More about my approach →Playbooks
The methods behind the work.
Practical guidance drawn from seasonal acquisition and analytical delivery.
Plan for peak demand
Connect seasonal search demand to useful destinations, publishing priorities and launch checks.
Read the seasonal-search playbook →Make a method repeatable
Define the growth question, account context, measurement and useful output.
Read the analytical-skills playbook →Start a conversation
Bring growth, customers and technical judgment together.
I’m interested in roles where strategy and implementation belong in the same conversation.