In-house · Travel
Skyscanner
Americas search strategy, regional priorities, and programmatic pages.
Explore the in-house chapter →I turn search opportunities into working systems.
I connect enterprise search, data and AI-assisted implementation—helping brands get found, deliver useful experiences, and keep information consistent across websites and connected tools.
The foundation
Enterprise experience
In-house search and growth. Customer implementation. Agency delivery.
Platform · Customer implementation
Quattr
Customer-facing search implementation, with client work attributed to the employer.
Explore the customer-work chapter →Agency · Enterprise search
Across organizations
Hospitality, retail, and brand work through agency roles.
Explore the agency chapters →From judgment to delivery
Three parts of useful work.
Find the opportunity
Demand analysis, competitive gaps and information architecture—so the work starts with something worth improving.
Build the connected experience
Data integration, APIs, publishing workflows and AI-assisted implementation—connecting the recommendation to a usable result.
Verify the delivered result
Performance, consistency and failure checks—looking at what reached the customer, not only what passed in development.
Independent systems
Different interfaces. Consistent information.
My independent work explores how information moves from a source into websites and connected tools—and how to check that its meaning survives the journey.
Constitutional CMS explores publishing checks. VIBEnet explores how a supplied system event can become an inspectable visual or optional audio cue.
Explore the systems and my contribution →Source, scope and effective dateApproved information
- WebsiteA readable explanation
- APIA structured response
- AgentAn answer within scope
Ideas from the work
Insights worth acting on.
Internal linking is an acquisition decision.
Before commissioning more content, examine how well the useful work already on your site is connected.
Read the story ↗
A stable ranking report can hide a changing search page.
Look at the kinds of results occupying the page—not only the position of your own URL.
Read the story ↗
Read the competitive landscape before changing the plan.
A competitor chart is most useful when it leads to a sharper question about your own pages and priorities.
Read the story ↗Put it to work
One useful next step.
For a brand, start with a defined search or implementation problem. For a role, start with the team, the responsibility and what needs to change.