Agency / Acronym Media
Understand the traveler’s question
International hospitality search across property, destination, offer and brand pages, working through the keyword-not-provided transition.
Explore the hospitality grounding →Agency · In-house · Technology
Search evolves.
So does growth.
I connect search intelligence with demand generation, cultivation and new-channel incubation. My perspective comes from hands-on work across hospitality and travel—from the keyword-report era, through “not provided,” to AI-powered discovery.
Currently: VISTA AI Product Intelligence Lead at Curacity.
Agency
Understand demand across brands, properties and markets.
In-house
Cultivate acquisition and test where growth comes next.
Technology
Connect search intelligence with product learning.
Flagship story / Skyscanner
Black Friday demand.
A program built to grow.
I initiated Skyscanner’s regional Black Friday and Cyber Monday program in 2016. The WordPress news platform gave us a way to answer seasonal travel questions and connect readers to flight search.
Successive seasons expanded the work through team delivery. The story follows the decision, the destinations and the articles contributing to seasonal acquisition.
Explore the Black Friday and Cyber Monday story →Hospitality and travel
A thread through the work.
Properties, destinations and the changing ways people discover them.
In-house / Skyscanner
Develop acquisition beyond one channel
Americas SEO, programmatic travel pages, editorial acquisition and participation in new-channel incubation alongside central growth and regional teams.
Explore the regional growth remit →Current / Curacity
VISTA AI Product Intelligence Lead
My current role at Curacity.
See the career timeline →Enterprise content strategy at SapientNitro and search technology at Quattr add further perspectives. Explore the full career →
A changing market. A connected career.
How search changed—and how I adapted
Five overlapping shifts. Established search continues alongside new ways to discover, compare and decide.
2013–2016
Understand demand beyond the report
Hospitality search at Acronym and Content Topography at SapientNitro taught me to connect query data with audiences, destinations and content priorities.
2016–2019
Competing for discovery
At Skyscanner, I led Americas SEO across programmatic travel pages and editorial acquisition as Google Flights changed the competitive environment.
2016–2019
Cultivate seasonal acquisition
I initiated the Black Friday and Cyber Monday program in 2016. WordPress gave the regional team a flexible publishing route; later seasons expanded through team delivery.
2016–2019
Incubate additional channels
Alongside SEO, I participated in content distribution and early Snapchat, Reddit and Quora advertising tests with central growth and regional teams.
2022 onward
Interpret the next discovery opportunity
At Quattr, I connected enterprise search and AI-answer visibility with customer intelligence and product learning. Today I write about what changing discovery means for demand and growth.
Dates, sources and scope
The periods describe the career response and overlap; they are not dates when one form of search replaced another. Personal work follows my career account. Linked examples distinguish my contribution from platform capabilities and company results.
Insights and playbooks
The ideas behind the next move.
A clear argument, a practical mechanism and a decision worth making.
Search & discovery
A ranking is only part of the picture
Read the composition of the search page to understand how the opportunity is changing.
Read the analysis →Demand cultivation
Connect demand to the next useful page
Internal links connect an existing audience with relevant destinations and the next step.
Read the internal-linking story →Seasonal-search playbook
Build for the next season, not just the next peak
Demand research, page coverage, publishing priorities and launch checks in one reusable method.
Use the seasonal-search playbook →Keep exploring
Search, systems and measurement
Field notes and practical methods drawn from the work.
Read my insights →Start a conversation
Where does growth come next?
I welcome conversations about search’s evolution, hospitality and travel, demand cultivation and emerging channels.