I turn search opportunities into working systems.

SEO, first-party data, content operations, and AI-assisted implementation—from the opportunity to the delivered result.

Selected work

Professional experience. Independent exploration.

Professional experience

Search strategy, prioritization, and implementation in complex organizations.

Independent work

Practical experiments in publishing, agent workflows, and delivery verification.

A working demonstration is not evidence of customer adoption. A delivered change is not automatically a growth result.

Explore the existing essays and operating ideas, with links to their original homes.