I turn search opportunities into working systems.

SEO, first-party data, content operations, and AI-assisted implementation—from the opportunity to the delivered result.

Selected work

Professional experience. Independent exploration.

In-house · Travel

Americas search strategy, regional priorities, and programmatic pages.

Platform · Customer implementation

Customer-facing search implementation, with client work attributed to the employer.

Agency · Enterprise search

Hospitality, retail, and brand work through agency roles—not direct personal clients.

A working demonstration is not evidence of customer adoption. A delivered change is not automatically a growth result.

Explore the existing essays and operating ideas, with links to their original homes.

Establish the evidence. Choose the next improvement. Help your team deliver it.