Work / In-house search and growth
Skyscanner
SEO ownership for the Americas region during a rapid growth chapter.
Role and remit
Americas SEO strategy: localized programmatic surfaces, demand modeling, and regional growth prioritization.
Team context. Market expansion, editorial prioritization, and cross-functional performance strategy.
Workstreams
- Programmatic SEO
- International SEO
- Search Intelligence
- Analytics and Measurement
Areas of responsibility—not a claim that every engagement included every activity.
What you can inspect
Read the existing Skyscanner case record →
This chapter organizes existing career evidence. It is not a new audit of employer results. Team, tool, and individual contributions need to be established for each detailed story.
What this establishes—and what it does not
The record describes the context and scope of the work. It does not establish sole causality, repeatable client results, or endorsement by an employer.
No continuous outcome chart is presented: point-in-time résumé figures are not a comparable time series. Further campaign detail and reusable playbooks remain subject to evidence and publication review.