Playbooks / Methods from practice
Practical guidance for planning seasonal acquisition and turning recurring growth questions into repeatable analytical methods.
Peak search demand
Connect audience demand to a useful page family, prepare the launch and review what happened. The playbook covers research, publishing priorities, implementation and measurement.
Read the seasonal-search playbook →Analytical delivery
Define the decision, capture account context, establish measurement and specify the output. Use feedback to improve the method as customer needs change.
Read the analytical-skills playbook →The case studies connect the customer problem, my contribution and the retained evidence.