Build an analytical skill.
Define a customer decision, capture context, specify a method and produce an actionable output.
Use the playbook →Playbooks / From practice to a method
Turn search demand into a growth program.
The career stories show what I did. These playbooks explain the decisions, preparation and measurement that make the work repeatable.
Featured hub / Peak search demand
Black Friday & Cyber Monday organic acquisition.
A short buying window rewards preparation. Understand when demand builds, give each intent a useful destination, and connect discovery to the next product decision.
- Before demand peaksResearch the audience and buying window. Map evergreen and seasonal destinations, owners and launch requirements.
- During the campaignMonitor search visibility, page engagement and the product handoff. Keep time-sensitive information current.
- After the seasonCompare equivalent periods, separate traffic from reliable conversion measures, and record competing explanations.
Grounded in historical seasonal-search experience. The method is transferable; results depend on the market, implementation and measurement.
Read the Skyscanner case →More methods
From opportunity to repeatable delivery.
Measure AI search.
Separate visibility, referrals, leads and revenue. Record what the evidence can—and cannot—support.
Explore the example →Prioritize the growth backlog.
Connect account context, reusable analytical methods and inspectable recommendations.
Read the case study →The experience behind the methods