SEO / Seasonal demand
The season is short; the learning should last
Black Friday and Cyber Monday bring a concentrated planning problem: help people judge an opportunity, find the right destination and take a useful next step.
Black Friday and Cyber Monday SEO: case and method
The case explains a historical acquisition program at Skyscanner. The playbook turns the practical questions into a reusable planning and delivery sequence. Read the evidence as historical context, and adapt the guidance to your own platform and objectives.
Use the case and playbook to plan your next seasonal-search program.