Featured case studies
Projects connect an analytical question with a decision: what to prioritize, how to use a platform, where to test acquisition and how to organize seasonal demand.
I worked as Quattr’s SEO concierge with Simpplr, including collaboration on CRO. The published case identifies that contribution; its broader content, taxonomy, linking and traffic results belong to the partnership.
Engagement and published evidence →At Quattr, Coursera and Bluehost work included paid and organic query data and landing-page analysis. I used those views to investigate demand, existing coverage and priorities. My stated scope is analysis and recommendations, with campaign and budget ownership left unclaimed.
Coursera → · Bluehost →As Google Flights changed the competitive environment, I participated in new-channel incubation and the content-distribution squad, including early Snapchat, Reddit and Quora advertising tests. The purpose was to evaluate additional sources of acquisition; no successful test outcome or spend ownership is implied.
Growth-team context →I initiated Black Friday and Cyber Monday work in 2016 using the flexible WordPress news platform. Editorial destinations and product handoffs complemented programmatic route, destination and airport search. Subsequent seasons expanded through team delivery.
Historical case and third-party search estimates →I applied and scaled Sapient’s Content Topography approach to connect demand, content and audience signals in a form teams could use. That interest continued through organizational Tableau tools at Skyscanner and Snowflake-backed analysis with Looker at Quattr.
Agency context and client engagements →Selected impact
Each record connects the business question to my contribution and the broader delivery team. Historical estimates and company-reported outcomes have their own source boundaries.
Client engagement through Quattr · Senior Customer Success Manager
The problem
Make organic discovery useful to a lead-generation business.
The system
Customer analysis, platform workflows and implementation support.
What I owned
SEO concierge work with the customer, including CRO collaboration.
What I influenced
The customer and Quattr teams delivered the broader content and linking program.
What this proves
Search analysis connected to customer implementation and adoption.
Disclosure: Engagement summary · Inspect at www.quattr.com
In-house leadership · Growth Manager, SEO Americas
The problem
Google Flights increased competitive pressure around travel acquisition. Programmatic route, destination and airport pages remained central while the team evaluated additional sources of demand.
The system
Programmatic travel pages and a flexible WordPress editorial platform; organizational growth datastore and Tableau tools used for analysis.
What I owned
Americas SEO strategy, regional prioritization and seasonal acquisition planning.
What I influenced
Content-distribution squad, new-channel incubation and regional growth work, including early Snapchat, Reddit and Quora advertising tests.
What this proves
Regional growth strategy connected to a product, a market and cross-functional implementation.
Read the seasonal-search story and explore the charts →
Disclosure: Published project or case
In-house leadership · Senior Customer Success Manager
The problem
Enterprise teams needed to turn SEO and emerging AI-search priorities into changes their CMS, data access and working practices could support.
The system
Multi-schema Snowflake analysis and materialized data, Looker reporting, Avoma voice-of-customer context, ontology and custom workflows alongside Quattr platform capabilities.
What I owned
Customer discovery, analysis, a post-sales customer delivery kit, technical enablement and renewal support within the founding customer-success function.
What I influenced
Integration troubleshooting, adoption and product feedback in partnership with customers, product and engineering.
What this proves
Connecting enterprise SEO, AI search, GEO and AEO to implementation and an ongoing customer relationship.
Disclosure: Published project or case
Independent system · Architect and operator
What I owned
Product architecture, programmatic publishing, performance, and governance.
What this proves
Concept to governed production system — the model working where it can be inspected.
Disclosure: Published project or case · Inspect at serpradio.com
Client engagement through Publicis Sapient · Senior Associate, SEO Strategy
The problem
Large organizations with fragmented data, complex content operations, multiple stakeholders, and extensive web estates.
What this proves
Enterprise content and search methodology that survives organizational complexity.
Disclosure: Engagement summary