[nzs_heading heading=”5″]Take full advantage of all Google+ has offer [/nzs_heading]
Hangouts on Google+ are now mainstream methods to connect with the public for news, entertainment, and social purposes. With Secure Hangouts, two parties can communicate via a secure, encrypted connection that are ideal for certain legal communications between attorney & client.
Lawyers now have a brand-new, efficient way not only of servicing existing clients, but also marketing yourself as a lawyer. Video content is widely understood to be one of the most engaging forms of content. With existing means of video production available already, lawyers that have been taking advantage of video content assets can now incorporate a new dynamic of conversion optimization in the form of Google Secure Hangouts.
Prior to Google Secure Hangouts, conducting a Hangout about a certain topic was easy to do and the recording would automatically upload to YouTube. This strategy is a way to gain targeted impressions for your practice in the hopes of a future client. Currently, this can be effectively measured using Google Analytics to monitor a YouTube Channel’s metrics. With Secure Hangouts, we can now segment users further and create a new type of lead.
[nzs_heading heading=”5″] Personalized Content Offerings Driving Hot Leads [/nzs_heading]
Secure Hangouts and the personalized content offerings they provide place a potential client in touch with legal representation directly. This process can be extremely fast, rapidly shortening one set of assigned conversions. In this case, analytics may show several days between an initial view on YouTube that lead to another form of contact, ie phone or email. Now, that gap can be closed and efforts can be spent nurturing the lead.
Developing a strategy for how to incorporate Secure Hangouts within your practice will be key for long-term organic visibility. Feel free to share your firm’s Google+ or YouTube Channel below.
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