Tag Archives: seo

Embed Google+ Posts for White Hat SEO AuthorRank Boost

Google launched a new feature where users can embed public Google+ posts.

This is a great way to create blog and website content. Currently, this feature is only available on WordPress and Typepad.

Google+ embedded post example

Should someone come across the Google+ embedded post on your website, they can +1 or comment on the post and circle the original Google+ account. These changes are are visible in Google+. This happens the opposite way as well. All engagements on Google+ will be visible wherever the embedded post is located on a website.

From an SEO and organic search perspective, posting engaging Google+ posts will boost circles, +1’s, and overall authority of a Google+ account. It’s important to make sure posts are optimized with appropriate meta information.

This may be a key white hat SEO method of boosting future AuthorRank and AgentRank. While these updates have yet to be released, it is widely understood that Google is planning on using these undefined metrics in its proprietary search algorithm at some point.

The number of +1’s, re-shares, and circles are all metrics Google may use to compose AuthorRank and AgentRank. Embedding these posts will expose Google+ individual accounts and Google+ brand pages to additional means of accumulating these metrics.

Depending on where this content is placed within your site architecture,  one may be able to funnel targeted traffic to your Google+ account. For example, if you have a niche blog, you are likely attracting niche traffic to your site. This niche traffic may have AuthorRank of its own.

Accumulating engagement metrics from accounts with high AuthorRank is logically better than premature accounts with no AuthorRank.

It is important to note that this method should be supplemental and used in tandem with posting within Google+ (ie Google+ communities).

This is a white hat SEO tactic because it logically follows the outlined use of this feature by Google.  While there may be a potential spam tactic with this feature, Google+ wants this feature in use because it will probably increase the number of users on Google+.

Google obviously wants as many verified users as possible.

 

UPDATE:

Here is an example of an embedded post.

 

3 Quick SEO Tips for Blog Posts

 If you don’t think someone will find it useful, you are probably right.

Google wants to deliver insightful and original content to end users. If you publish content that us heavily an advertisement  or regurgitates other content it is a waste of time and may actually hurt your website in terms of rankings.

Always air on the side of caution and invest more effort into written content on your blog or website.

Quality content is the future, get use to it.

Use Google Autocomplete for content topic ideas

Google has a great way of informing others what people are searching for if you know where to look.

The Google AdWords Keyword Tool has since been replaced by the Keyword Planner Tool. These and other SEO  software like Moz are great ways to do some keyword research for serious SEO professionals but for the average blogger or small business, Google Autocomplete is just fine.

Located in any Google search box, Google Autocomplete is a highly insightful tool. While it does not indicate search volume (it used to), this is what people are searching for and having matching title tags, headings, and keywords in the content will capture some of this traffic.

Google Autocomplete Example

Mention & Link to other Blogs, Websites, People, & Influencers

Link building is a core component of any SEO plan. However, the rules have changed. Quality links take time to develop. Talking about someone else’s work and referencing them in an article is a great way to build rapport with influencers who are likely to link back to you at some point in the future.

It’s important to ADD VALUE when referencing and mentioning. Besides complimenting, which adds zero value, answer some type of question or expand on the referenced material somehow.

These will not just create links from other blog posts, they will also generate more latent links from social media. You will obviously promote your content on your social media channels, but so might the person being referenced. They may also be an influencer and cause your content to go semi-viral.

There are obviously many tips for blog posts but keeping these three concepts in mind are the future of SEO and are becoming best practices.

Google AuthorRank & Google+ As The New Facebook?

authorrankWe all know Facebook. It is the most popular of the social networking sites with 1.01 billion users as of September 2012. Facebook’s IPO was disappointing, but has recently begun to gain momentum because of new product features and increasing revenue.

Google+ is still new to many of us. As of September 2012 there were 100 million active users and 400 million accounts. Facebook clearly has the number advantage but after some time on the platform, one can see that they both offer similar features. Status updates, picture sharing, messaging, and events are all commonplace.

It will be hard for all of Facebook’s billion plus users to forget about their profile. However, there is an incentive to jump on the Google+ bandwagon as soon as possible; especially for businesses.

Continue reading Google AuthorRank & Google+ As The New Facebook?