Tag Archives: local listings

Google+ Local Category Optimization: Google Now Insight

Click on the above image for a clear example of the importance of Google+ Local category optimization. Google Now’s is increasingly rising in popularity, especially with the pending launch of Google Glass and the impact the device will have.

[nzs_heading heading=”5″] Which ‘Places Nearby’ Would You Click? [/nzs_heading]

While there are many unknowns, there are some future proof optimizations that can be made. Selecting the appropriate categories and completing as many fields as possible within the Google+ Local listing is key to not only being served within Google Now, but also attracting clicks similar to how rich snippets function in a standard web search.

Google Now will soon be in widespread use and composed of cards that are one of the elements that make up the standard interface of Google Glass.

As you can see, not all of the local listing ‘Places Nearby” are the same. The Dunkin Donuts does not have any reviews, does not indicate the operating hours, and has no picture.

The third choice is the most complete: profile image, operating hours, reviews, and correct category selection.

When your listing is served within Places Nearby, Google is making a determination that your business is relevant to that particular end-user without any active searching. I took this screenshot on an early Sunday afternoon, where doing shopping some food shopping or needing some coffee is a high probability.

Bottomline: correctly claiming, merging and optimizing the Google+ Local listing will position your business to be visible where your customers may be looking.

[nzs_heading heading=”5″] To learn more about Google+ Local optimization or find out about your business, fill out the form below. [/nzs_heading] 

[nzs_contact_form name_label=”Name” email_label=”Email” message_label=”Message” btn_label=”Send”]