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Social Media Personal Branding 101

Branding is key. Why else would someone pay above market price for a particular product? In today’s connected world, personal branding is just as important.

Businessman holding sign for personal branding
This guy should create a Linkedin, Blog, Google+, and Twitter in that order.

Before the internet and social media, most prominent brands were developed by businesses to sell their product, think Mad Men. A team of Madison Avenue ad execs were needed to turn a product, Lucky Strike cigarette’s, into a lifestyle brand. A lot of human capital was needed for this to happen.

Today the equation is totally different. Instead of product brands, individuals can brand themselves in their particular field. A robust social media presence, website, great content, and sufficient engagement are all it takes.

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