Tag Archives: google+

Landing Page SEO Keyword Targeting Strategies: Entity Search

In a Whiteboard Friday from Moz, Rand Fishkin discusses the evolving strategies of SEO keyword targeting. He raises an interesting question; who are you targeting the page to?

In the early days of SEO, the audience was the search engine. High rankings for valuable keywords meant loading as many of those keywords on the page. Try that today and your site will receive a penalty and face a tough battle to overcome the effects of the dated black hat SEO tactic.

Current search engines, Google in particular, are extremely keen on ensuring websites are not trying to ‘game’ the system. As cliche as it sounds: ‘content is king’. Original content is an asset that offers an extremely postie return on investment.

landing page seo jamesfgibbons.com

Rand brings up a website selling shoes, in particular bowling shoes. Two ways to approach obtaining organic search traffic would be to create a large number of landing pages for every single type of shoe or create a single page with rich content explaining all of the different types of bowling shoes.

Continue reading Landing Page SEO Keyword Targeting Strategies: Entity Search

Google Banner Ads and Possible Impact on SEO, Organic Search

Google unveiled a beta test dealing with banner ads associated to organic search results for branded searches. Search Engine Journal broke the story and highlights Southwest Airlines and Virgin America. What does this mean for SEO?

Google Banner Ad Test Virgin America Example

Well, organic results are obviously free as compared to paid search & display advertising. We also know Google is in the business of making money. What if there could be additional revenue streams from organic listings? This in addition to paid search & display revenue.

The site links associated to the banner ad are purely organic, this is one of the main reasons this new ad block is so interesting. The image is obviously an attention grabber similar to a rich snippet. Some data shows rich snippets provide an  increase in click through rates within the SERP 20-200%.

This banner ads beta launch for branded searches may be the beginning of paid rich snippet components to organic search results. These components would likely have no direct impact on organic rankings, although there are indirect links associated with the increased traffic these listings garner.

 

SERP example of google banner ads with southwest airlines

It will be interesting to see how this beta launch evolves and is opened up to all companies advertising within Google Adwords.

What do you think this means for organic search?

Embed Google+ Posts for White Hat SEO AuthorRank Boost

Google launched a new feature where users can embed public Google+ posts.

This is a great way to create blog and website content. Currently, this feature is only available on WordPress and Typepad.

Google+ embedded post example

Should someone come across the Google+ embedded post on your website, they can +1 or comment on the post and circle the original Google+ account. These changes are are visible in Google+. This happens the opposite way as well. All engagements on Google+ will be visible wherever the embedded post is located on a website.

From an SEO and organic search perspective, posting engaging Google+ posts will boost circles, +1’s, and overall authority of a Google+ account. It’s important to make sure posts are optimized with appropriate meta information.

This may be a key white hat SEO method of boosting future AuthorRank and AgentRank. While these updates have yet to be released, it is widely understood that Google is planning on using these undefined metrics in its proprietary search algorithm at some point.

The number of +1’s, re-shares, and circles are all metrics Google may use to compose AuthorRank and AgentRank. Embedding these posts will expose Google+ individual accounts and Google+ brand pages to additional means of accumulating these metrics.

Depending on where this content is placed within your site architecture,  one may be able to funnel targeted traffic to your Google+ account. For example, if you have a niche blog, you are likely attracting niche traffic to your site. This niche traffic may have AuthorRank of its own.

Accumulating engagement metrics from accounts with high AuthorRank is logically better than premature accounts with no AuthorRank.

It is important to note that this method should be supplemental and used in tandem with posting within Google+ (ie Google+ communities).

This is a white hat SEO tactic because it logically follows the outlined use of this feature by Google.  While there may be a potential spam tactic with this feature, Google+ wants this feature in use because it will probably increase the number of users on Google+.

Google obviously wants as many verified users as possible.

 

UPDATE:

Here is an example of an embedded post.