Why Is The Weather Channel Naming Winter Storms?

Did You Survive Winter Storm Athena, Brutus, or Caesar?

If you watched the Weather Channel at all this winter season you noticed a new change. They started to name winter storms. Everyone knows how tropical systems are named, but what changed this year over at the Weather Channel?

The first storm of the 2012-2013 winter season,¬† a nor’easter, was named after the Greer Goddess for wisdom. When I first heard about this I was mildly intimidated. Instinctively, Athena seemed like it was going to be a major storm. The last named storm, Hurricane Sandy, devastated the tri-state area. Naming a weather system implies severity, widespread damage, and travel disruptions.

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What Does Your Klout Score Mean?

Do you know what your Klout score is? If it’s high you my be able to get free stuff.

There are dozens of social media platforms. We all know the big ones ; Facebook changed everything but is now falling behind, everyone is talking with each other on Twitter, and others are still figuring out how to use Google+.¬†There are others of course. With all of these social networks, fans, followers, and friends, is there some sort of guidepost to measure one’s prestige?

My first Klout perk. It’s relevant. Frank & Oak is more than welcome to contact me directly…

A few developers have answered that question in their own way. It’s called Klout, ‘the standard for influence’. They view it as analytics for social media. It tracks engagement, participation, reciprocity, among others. In order to make use of this service, one has to link all of their social media accounts to Klout.

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