Google+ Local Category Optimization: Google Now Insight

Click on the above image for a clear example of the importance of Google+ Local category optimization. Google Now’s is increasingly rising in popularity, especially with the pending launch of Google Glass and the impact the device will have.

[nzs_heading heading=”5″] Which ‘Places Nearby’ Would You Click? [/nzs_heading]

While there are many unknowns, there are some future proof optimizations that can be made. Selecting the appropriate categories and completing as many fields as possible within the Google+ Local listing is key to not only being served within Google Now, but also attracting clicks similar to how rich snippets function in a standard web search.

Google Now will soon be in widespread use and composed of cards that are one of the elements that make up the standard interface of Google Glass.

As you can see, not all of the local listing ‘Places Nearby” are the same. The Dunkin Donuts does not have any reviews, does not indicate the operating hours, and has no picture.

The third choice is the most complete: profile image, operating hours, reviews, and correct category selection.

When your listing is served within Places Nearby, Google is making a determination that your business is relevant to that particular end-user without any active searching. I took this screenshot on an early Sunday afternoon, where doing shopping some food shopping or needing some coffee is a high probability.

Bottomline: correctly claiming, merging and optimizing the Google+ Local listing will position your business to be visible where your customers may be looking.

[nzs_heading heading=”5″] To learn more about Google+ Local optimization or find out about your business, fill out the form below. [/nzs_heading] 

[nzs_contact_form name_label=”Name” email_label=”Email” message_label=”Message” btn_label=”Send”]


Landing Page SEO Keyword Targeting Strategies: Entity Search

In a Whiteboard Friday from Moz, Rand Fishkin discusses the evolving strategies of SEO keyword targeting. He raises an interesting question; who are you targeting the page to?

In the early days of SEO, the audience was the search engine. High rankings for valuable keywords meant loading as many of those keywords on the page. Try that today and your site will receive a penalty and face a tough battle to overcome the effects of the dated black hat SEO tactic.

Current search engines, Google in particular, are extremely keen on ensuring websites are not trying to ‘game’ the system. As cliche as it sounds: ‘content is king’. Original content is an asset that offers an extremely postie return on investment.

landing page seo

Rand brings up a website selling shoes, in particular bowling shoes. Two ways to approach obtaining organic search traffic would be to create a large number of landing pages for every single type of shoe or create a single page with rich content explaining all of the different types of bowling shoes.

Continue reading Landing Page SEO Keyword Targeting Strategies: Entity Search

Twitter Cards, Inline Images & the SEO Impact

With over 232 million active users, Twitter is one of the top social media platforms and a component of many digital content marketing efforts. It is an advertising platform as well as a tool for organic search.

How do marketers gain the most utility from their Twitter efforts?

Besides tweeting great content in a timely manner and connecting with influencers (which requires skill), it’s easy. Make sure to use the html markup for twitter cards and post images within Twitter vs. a link or an auto-generated tweet from another social media platform.

What are Twitter Cards?

Twitter cards are html meta tags added to a particular website so that a rich snippet is attached every time an end user presses the tweet button on web content with share buttons. This adds additional content to the tweet besides the 140 character limit.

See all that additional stuff? It makes you look at the tweet just a little bit longer. Long enough for someone to read a tweet, visit the linked website, and convert. According to Twitter, these cards will send engaged traffic to a website or even an app. Most marketers generally want their followers and other Twitter users that stumble across their tweets (via optimized hashtags) to get off Twitter and head to their site. You want more people in re-marketing pool for display advertising at least!

There are several varieties of Twitter cards for different content marketing initiatives:

Twitter Card Example Types

After adding the metatags to the website (there are plugins for WordPress that will automate), one must validate through Twitter.

How to use Twitter Inline Images?

Pictures are another way to capture attention with additional elements besides the 140 characters. Twitter is making a strategic move to limit other picture content on its platform. The only images that are able to be seen directly within Twitter are those uploaded through the site. Auto-generated tweets of pictures from Facebook, Instagram, or anywhere else are only visible as links.

Belle Cooper wrote a blog on some data behind use of inline images. The results are clear; inline images within tweets increase engagement. In these case more re-tweets which means more targeted impressions for content.

Inline Images within twitter data

 The SEO Impact

Social media and search are merging. Twitter cards and inline images are an example of a social media platform developing new technologies as tools for digital marketers to share their content and draw end users to engaging websites.

From an SEO perspective, lack of Twitter cards and zero use of images is a fail when it comes to social efforts on the platform.

Twitter is creating new ways to engage with an audience with empirical data indicating their effectiveness. Implement them now.


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