Google launched a new feature where users can embed public Google+ posts.
This is a great way to create blog and website content. Currently, this feature is only available on WordPress and Typepad.
Should someone come across the Google+ embedded post on your website, they can +1 or comment on the post and circle the original Google+ account. These changes are are visible in Google+. This happens the opposite way as well. All engagements on Google+ will be visible wherever the embedded post is located on a website.
From an SEO and organic search perspective, posting engaging Google+ posts will boost circles, +1’s, and overall authority of a Google+ account. It’s important to make sure posts are optimized with appropriate meta information.
This may be a key white hat SEO method of boosting future AuthorRank and AgentRank. While these updates have yet to be released, it is widely understood that Google is planning on using these undefined metrics in its proprietary search algorithm at some point.
The number of +1’s, re-shares, and circles are all metrics Google may use to compose AuthorRank and AgentRank. Embedding these posts will expose Google+ individual accounts and Google+ brand pages to additional means of accumulating these metrics.
Depending on where this content is placed within your site architecture, one may be able to funnel targeted traffic to your Google+ account. For example, if you have a niche blog, you are likely attracting niche traffic to your site. This niche traffic may have AuthorRank of its own.
Accumulating engagement metrics from accounts with high AuthorRank is logically better than premature accounts with no AuthorRank.
It is important to note that this method should be supplemental and used in tandem with posting within Google+ (ie Google+ communities).
This is a white hat SEO tactic because it logically follows the outlined use of this feature by Google. While there may be a potential spam tactic with this feature, Google+ wants this feature in use because it will probably increase the number of users on Google+.
Google obviously wants as many verified users as possible.
Here is an example of an embedded post.